Author: Doree Shafrir
Releasing tomorrow! (Tuesday, April 25)
The tech industry has us all convinced that having the latest gadget or hottest app is paramount to survival. Nobody is more prepared to deliver that spiel than Mack McAllister, whose TakeOff app is on the cusp of breaking through into the billion dollar range. So far he’s managed to successfully navigate the instantaneous nature of the social media world, but a single misguided moment in the never-ending stream of data might be enough to derail him with a PR disaster to rival those that have recently played out in real life. What ensues is a scathing look at the “techbro” industry, with razor humor and pacing that had me finishing the book within 24 hours. And the guy in the unicorn onesie on the cover? That’s actually in the book.